Influencer.World: On which social media channels are you active?
Cédric N. Bollag: I’m active on various social media channels, such as Facebook, Twitter, Instagram but also Snapchat. It is extremely important to me that the content I post is valuable to my target audience. Snapchat has been incredible as I get a lot of offline feedback about it.
How did you come to know about Influencer.World?
This website was brought to my attention through another curated list someone showed to me.
You have a top rank in the Startup Blogger Ranking – what do you want to achieve with your influence?
With my influence I have several goals: primarily, I want to help startups around the world and particularly in Switzerland. Giving them the opportunity to express themselves in a video interview in front of a big audience can be a big advantage for a new company. For most early stage startups, this is the first time in front of a camera. Additionally, I want to encourage people in Switzerland to get an understanding of what the people behind these startups feel and think on their journey of Entrepreneurship and maybe even show an alternative to the well-known corporate world.
Who or what influences you?
I follow fellow bloggers and Startup scouts, which I’m happy to call my friends today. Examples are Hillel Fuld, Robert Scoble, Michael Eisenberg, Eden Shochat, Jordi Montserrat and many more. I always try to read all kinds of publications to make sure I find the most promising startups. Hence, I have recently begun to curate my own list of startups and startup investors.
Why are you interested in startups?
I’m fascinated by startups. The speed of innovation and execution is incredible to watch. The entrepreneur’s dedication and sweat to potentially hit a ‘unicorn’ and make it a successful company is something that impresses me every time I hear another story. Additionally, I like to know today what’s going to be mainstream in the future and to always be one step ahead of the crowd. Being the person interviewing the startups gives me a small window into the future.
How do you define a startup and when is a company not a startup anymore?
This is one of the most difficult questions to answer, and it’s very unclear sometimes where exactly to draw the line. There is not a clear definition to this, but a startup definitely has to have an innovative aspect to it, as well as some kind of tech or digital approach. The innovation can be in the product, service or the business model itself. Recently, I wrote a blog post about how I define a startup and how the leading people in the industry define it.
When is a startup influential?
A startup is influential if they have a story that makes people feel that they can identify with.
Whom do startups need to influence?
That’s always a good question. As a startup mainly has to be able to influence their clients, customers or supporters as well as their (potential) investors. Usually, it can’t hurt to also get some media coverage and know the journalists and bloggers in their respective industries. “Traction” is valued very high by many investors.
What are the differences between startups in the US, in Israel and in Switzerland?
Based on my experience with the startups in these countries, I can make broad generalizations about the differences between the startup culture in each country. Israeli startup founders are usually risk-seeking and rush to the next stage (getting to market going to investors…), sometimes before perfecting all of the details. Swiss startups, on the other hand, are more risk-averse and prefer to wait until all of their ideas are executed well before moving on to the next step. In general, they move slower and more carefully.
What are typical trades for Swiss startups – good and bad trades?
Swiss startups are perfectionists. That’s great as they usually have a great product, but sometimes this means that they lack the early market validation. This is just a general statement, and I am sure some startups will prove me wrong. Another point would be the global thinking. While many Israeli startups already aim to reach a global audience from the beginning, Swiss startups want to become a market leader in Switzerland and maybe its surrounding countries, but sometimes lack the global perspective.
Find out more about Cédric N. Bollag:
www.GlobalTechBox.Com – Startups, Tech & Innovation